H&M and Kenzo for 2016

After #HMBalmaination we tried to guess the new collaboration. And finally H&M announced it. (Drums please…) It is KENZO Yaaaayyy! And H&M Magazine spoke to creative directors Humberto Leon and Carol Lim . And here is a copy of this little interview:
WHEN H&M CAME TO YOU WITH THIS IDEA, HOW DID YOU REACT?

Carol Lim: ”We were really excited. Obviously, we’re the latest in a line of a lot of incredible people. We were like, ‘We’re in great company!’”
WERE YOU NERVOUS?

Humberto Leon: ”No. We trust ourselves. And we trust each other. You know, I say, “What about this?” And Carol is like, ‘Well, what if we did it this way?’ It’s us, feeding off of each other.”
Carol Lim: ”I can really say we don’t get nervous anymore. We get excited—to start thinking, to start planning, to start asking ourselves, ‘Okay, so what do we want to talk about this time?’ What it comes down to is figuring out, okay, what message do we want to send with this collection?”
AND WHAT DID YOU DECIDE?

Humberto Leon: ”We wanted to really tell the story of the brand and of us. Together with H&M, we will invite all the customers and fans to the real Kenzo world. 
AT H&M AND AT KENZO, WHAT DEFINES A COMPLETE COLLECTION? HOW DO YOU KNOW YOU’VE NAILED IT?

Humberto Leon: ”We like to make sure each piece [in the collection] has its own value and feels special, but at the same time that the collection as a whole feels really united. That means people should be as excited to own a t-shirt as they are to own a dress. Each piece should feel deliberate.”
Carol Lim: ”Yes, and, overall, it’s always about realising strengths and weaknesses. We know what we’re good at and what we can bring. We know what the team at Kenzo is good at and what they can do. We try to give everyone that space to be creative. And then it becomes about letting there be a dialogue between those perspectives. Sometimes, it’s really easy. And sometimes, it’s hard because there are multiple points of view involved. But that’s good! Ultimately, you work it out.”
Here is the little history of Kenzo:
KENZO

1939 Kenzo Takada is born in Himeji, Japan

1964 Kenzo Takada moves to Paris

1972 Kenzo holds his first fashion show in Paris

1983 Kenzo introduces menswear

1988 Kenzo launches his first perfume for women

1999 Kenzo Takada presents his final show

2003 Antonio Marras is hired as Artistic Director

2011 Carol Lim and Humberto Leon are appointed Artistic Directors

2016 On November 3, Kenzo x H&M launches worldwide ❤️❤️

Visit for more http://www2.hm.com/de_ch/life/culture/inside-h-m/kenzo-x-hm-designer-collaboration-2016.html

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